Meet the Founder, Michelle.
Michelle Sutherland has been helping people and businesses change for the better for over 15 years.
In her corporate career she became an expert in change management, employee engagement and social responsibility.
She saw first-hand companies make the same mistakes again and again when it came to making real change happen. Lack of purpose or vision, poor leadership, no engagement of employees, mediocre communication and way too much focus on profit and shareholders.
In her heart and mind she knew that there was a more meaningful way to create change, to build holistic businesses and make a positive difference for everyone involved.
Her theory was that when there was a heart-led company purpose that was backed up with solid values that were lived by, with a real genuine focus on people & a solid company commitment to social well-being, then people would take care of customers, customers would gladly pay for more services, shareholders would receive their reward and then these businesses would be making a real difference not only in their industry but ultimately the world.
In June 2009 in the middle of the Global Financial Crisis, Michelle made a defining decision to make a change in her own life and embark on a new way of working through starting her own Social Marketing business. This one decision defined the next 11 years of her life and work in so many positive ways. This is where she really got to test out her theory from her traditional corporate experience and of course it worked! This business also led her to finding out about the B Corp movement and framework which really solidified everything she had known in her heart around building businesses for the greater good.
Exactly 11 years on, again in a time of uncertainty and enormous change, Michelle made another defining decision.
Michelle launched Definitii - what on earth does this made-up word actually mean?! We hear you — this is a combination of the words Defining and Infinity. This is because she wants to empower businesses to make a defining decision and commit to infinite positive change for the greater good of all.
Michelle knows first hand that this change is not easy, for centuries people and businesses have been told to be a certain way – profit and power driven instead of purpose, people and planet driven. Michelle is a qualified B Consultant & is trained to support you as you go through the B Corp certification process.
At Definitii we want to help you through the B Corporation certification process.
We believe it is not a matter of why and when, it is very much a matter of how and now.
Michelle’s purpose with Definitii is to educate young people on social entrepreneurship and the B Corp movement.
A few years go, Michelle had a life changing experience in Nepal, after a profound moment with Buddhist Monk Shyalpa Tenzin Rinpoche.
She knew she had to educate young people on Social Entrepreneurship.
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Learn more about Definitii and your B Corp Journey.